Privacy Policy
Last Updated: 2026
This Privacy Policy explains how bestwestend.co.uk ("we," "us," or "our") collects, uses, and protects your personal information. By accessing our website, you agree to the terms of this policy.
Information We Collect
We collect the following types of information:
- Personal Information: Name, email address, and other contact details you voluntarily provide when subscribing or contacting us.
- Technical Data: IP address, browser type, operating system, and device identifiers.
- Cookies: Persistent and session cookies that track your preferences and activity on our site.
- Usage Data: Pages visited, time spent on site, links clicked, referral sources, and interaction patterns.
How We Use Information
We use collected information for the following purposes:
- Website analytics and performance monitoring
- Affiliate tracking and commission attribution
- Personalisation and site improvement
- Marketing communications (with your consent)
- Fraud prevention and security
- Compliance with legal obligations
Cookie Policy
Our website uses cookies to enhance your experience. Types include:
- Essential Cookies: Required for site functionality and security.
- Analytics Cookies: Track user behaviour to improve our services.
- Affiliate Tracking Cookies: Monitor referrals and commissions.
- Marketing Cookies: Personalise content and advertisements.
You can opt-out of non-essential cookies via our cookie consent banner. Most browsers also allow you to refuse cookies or alert you when they are being set.
Third-Party Links
Our website contains links to external casino operators and affiliate partners. We are not responsible for the privacy practices of third-party websites. Fat Pirate Casino and other linked operators maintain their own privacy policies. We strongly encourage you to review their policies before providing personal information or engaging in gambling activities.
Your Rights
Under the UK General Data Protection Regulation (GDPR) and Data Protection Act 2018, you have the right to:
- Access your personal data
- Correct inaccurate information
- Request deletion of your data (right to be forgotten)
- Restrict processing of your information
- Withdraw consent at any time
- Object to direct marketing
- Request a copy of your data in portable format
If you are a US resident, additional rights may apply under the California Consumer Privacy Act (CCPA) and similar state regulations.
Data Retention
We retain personal information only as long as necessary for the purposes outlined in this policy. Typically:
- Account information: Until account deletion or inactivity (1+ year)
- Analytics data: 12-24 months
- Affiliate tracking data: Duration of partnership agreement
- Legal compliance data: As required by law
Contact Us
For privacy inquiries, data access requests, or complaints, please contact us at:
Email: [email protected]
You may also lodge a complaint with the UK Information Commissioner's Office (ICO) at www.ico.org.uk.
Disclaimer: This website promotes gambling affiliate links. Gambling can be addictive. Please gamble responsibly and review the terms of linked operators before participating.